Bento Presentation of Logo for a luxury T-Shirt Brand

Urban Zee

Brand: Urban Zee is a UK-based T-shirt brand that redefines everyday luxury with a focus on sophistication, timeless design, and premium quality. This project showcases the branding and visual identity crafted for Urban Zee, highlighting its unique positioning in the luxury apparel market.

Color Palette:

The color palette was meticulously chosen to reflect Urban Zee's luxurious yet versatile identity:

#443627 (Deep Brown): Represents sophistication, earthiness, and timelessness.

#D98324 (Burnt Orange): Adds warmth and energy, symbolizing creativity and boldness.

#EFDCAB (Cream): Brings a soft, luxurious touch, evoking elegance and simplicity.

These colors work harmoniously to create a brand that feels both refined and contemporary.

Typography:

The primary typeface chosen for Urban Zee is Montserrat. Its clean, geometric lines and modern aesthetic perfectly complement the brand's luxury identity. 

Research & Competitor Analysis:

To position Urban Zee effectively, I conducted in-depth research on competitors in the luxury apparel market. Key competitors analyzed include:

LAMA, MARIA B, FORTUNE, CHINYERE

I identified a gap in the market for a brand that combines luxury materials with timeless, everyday designs, offering a balance of sophistication and wearability.

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