Brooksway | Brand Identity

Brooksway is a private syndicate lake based in Kent. I was asked to design branding, typography, an app concept and a website. The client felt that fishing had become something of an ‘old mans’ sport and wanted to modernise the look and feel of the lake to both differentiate from the competition and attract a new, younger consumer base. Project development included Adobe Illustrator, Adobe XD, Figma and Webflow.