Intelligentsia | Cold Coffee

Becca Smith

Graphic Designer
Packaging Designer
Brand Strategist
Intelligentsia

Intelligentsia Packaging Update

I collaborated with Intelligentsia to redesign their packaging for their Cold Coffee. As a legacy brand, Intelli has a very well-established identity, but they were curious to see how they could update some elements to resonate more with their clientele.
In a world full of eerily similar RTD packaging, we wanted to take the packaging in a more unique, unexpected direction that pays homage to the original branding while exploring a new way to visually represent themselves.
Since their release, they've been a huge hit!
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