Dog is Human is on a mission to empower dogs to live their healthiest lives by raising the standard of pet health. They tasked us with creating the visual representation of their commitment to translate the same caliber of care in human science to the pet space. To do so, we took inspiration from modern supplement packaging and added playful notes, like the subtle "tail" at the end of their logo. Targeted at millennials who see their dog as family, Dog is Human has been a huge success since launching and has had a lasting impact on the dog wellness space.