This is where there let two roads. One path, 'The Face,' was the kind of logo that directly represented what the brand as is, is; what they function as, who they are. Just the one glance and everything according was communicated. The other, 'The Signature,' was the more abstract approach. One that inspires intrigue within a person, who then makes the effort to find out who the brand is and what the brand does. There were two paths of catching intrigue, both functioning in their own charm, and they concluded at almost the same point.