Mike and Scott, financial advisors, had a generic and poorly built website that didn’t reflect their expertise or authority.
Their challenges:
Outdated, templated design
No clear story or positioning
Website not aligned with their executive-level clientele
Discovery calls lacked engaging automation
Existing lead magnet funnel wasn’t properly integrated with the website
They needed a high-trust, story-driven website that felt premium — and converted.
Old Website
The Strategy
We approached this as both a brand elevation and conversion optimization project.
The focus was to:
Transform their website into a story-driven, executive-level experience
Position them as trusted authorities in their field
Integrate their existing lead magnet funnel seamlessly
Improve discovery call automation to increase show-up rates
Ensure backend systems supported consistent lead generation
The goal wasn’t just aesthetics — it was credibility + conversion.
What I Built
Full website revamp (completed in under 30 days)
Story-driven page structure
Elevated visual design aligned with high-level financial clientele
Lead magnet funnel integration into the new website
Discovery call automation setup
Engaging reminder email sequences to increase show-up rate
Backend optimization to ensure seamless lead capture
The Results
A premium, executive-level website aligned with their target market
Clearer brand positioning and authority presence
Integrated lead generation system directly from the website
Increased discovery call bookings
Higher show-up rates through automated reminder sequences
They now have a professional digital presence that matches the caliber of clients they serve — with systems in place to consistently generate and nurture leads.