Website Revamp + Funnel System Build (Ongoing Support)
The Problem
Daphne is a leadership coach with a strong message and expertise but her existing website wasn’t converting.
She was:
Not generating consistent leads
Not booking calls from her website
Managing scattered tech systems
Feeling overwhelmed by design, backend setup, and automation
Spending too much time on tasks outside her zone of genius
Her brand had evolved, but her website and systems hadn’t caught up. She needed more than a redesign, she needed a strategic backend that supported growth.
Old Website
The Strategy
Instead of just refreshing the visuals, we approached this as a full ecosystem revamp.
Once her copywriter finalized the website messaging, we:
Aligned her new branding with a high-converting website structure
Built multiple lead generation funnels to grow her email list
Set up email automations to nurture and convert leads
Simplified her backend systems to reduce tech overwhelm
Created cohesive brand graphics across YouTube, LinkedIn, and social platforms
The goal wasn’t just “a nicer website.”
It was a streamlined platform that attracted, captured, and converted opportunities.
What I Built
Full website revamp (3–4 week build timeline)
Strategic page layout optimized for conversions
Multiple lead generation funnels
Designed Lead Magnet Downloads
Email automations + backend integrations
Ongoing monthly technical support
YouTube banner + thumbnail graphics
LinkedIn banner design
Social media graphics aligned with new branding
New Premium Website - built and designed to sell
Lead Generation Funnel
Lead Generation Funnel
Lead Generation Funnel
The Results
After launch:
She stopped feeling overwhelmed by tech and design
She gained clarity and confidence in her online presence
She began consistently building her email list
She started booking multiple discovery calls
She secured multiple speaking engagements
She experienced the time freedom she always wanted — while continuing to serve her clients at a high level
Most importantly, she was able to focus on her leadership expertise without worrying whether everything behind the scenes was getting done.