Daphne is a leadership coach with a strong message and expertise but her existing website wasn’t converting.

She was:

Not generating consistent leads

Not booking calls from her website

Managing scattered tech systems

Feeling overwhelmed by design, backend setup, and automation

Spending too much time on tasks outside her zone of genius

Her brand had evolved, but her website and systems hadn’t caught up. She needed more than a redesign, she needed a strategic backend that supported growth.

Instead of just refreshing the visuals, we approached this as a full ecosystem revamp.

Once her copywriter finalized the website messaging, we:

Aligned her new branding with a high-converting website structure

Built multiple lead generation funnels to grow her email list

Set up email automations to nurture and convert leads

Simplified her backend systems to reduce tech overwhelm

Created cohesive brand graphics across YouTube, LinkedIn, and social platforms

The goal wasn’t just “a nicer website.” It was a streamlined platform that attracted, captured, and converted opportunities.

Full website revamp (3–4 week build timeline)

Strategic page layout optimized for conversions

Multiple lead generation funnels

Designed Lead Magnet Downloads

Email automations + backend integrations

Ongoing monthly technical support

YouTube banner + thumbnail graphics

LinkedIn banner design

Social media graphics aligned with new branding

After launch:

She stopped feeling overwhelmed by tech and design

She gained clarity and confidence in her online presence

She began consistently building her email list

Most importantly, she was able to focus on her leadership expertise without worrying whether everything behind the scenes was getting done.