Responding to HARO queries manually is a full-time job. This system handles it like a team of specialists working in parallel.
Built a Make.com automation that watches Airtable for new HARO opportunities, routes each one through a router based on the query type, then assigns a dedicated Relevance AI agent to craft a tailored pitch for each category. Every agent response gets upserted back into Airtable automatically organised, tracked, and ready to send.
Four query types. Four AI agents. One automated pipeline that keeps your PR outreach running around the clock.
Stack: Airtable · Make.com · Relevance AI · Router
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Posted Jun 3, 2026
HARO Multi-Agent Response System → Airtable
Responding to HARO queries manually is a full-time job. This system handles it like a team of specialists working...