Designed and deployed an intelligent, multi‑channel conversation bot integrated with GoHighLevel (GHL). The bot uses OpenAI for natural‑language understanding and Zapier for workflow automation—engaging leads over chat, email, and SMS while qualifying, routing, and updating records in real time.
Key Features
Deep GHL Integration: Reads/writes contacts, opportunities, and conversations; supports chat, email, and SMS.
Natural‑Language Conversations: OpenAI‑driven intent detection, context retention, and human‑like responses.
Lead Qualification & Routing: Scores leads against rules; routes to the right pipeline, user, or team automatically.
Automated Actions via Zapier: Creates/updates leads, triggers follow‑ups, tasks, and tags based on bot outcomes.
Personalization & Branding: Custom prompts, tone, and response policies aligned to the client’s voice.
Sync & Logging: Writes summaries, outcomes, and next steps to GHL; exports KPIs to a reporting sheet.
Human Handoff: Notifies reps on high intent or low confidence; transfers conversation gracefully.
Challenges & Solutions
Context Drift: Implemented message windows and thread summaries to keep responses consistent.
False Positives in Qualification: Added rule‑based checks plus LLM confidence thresholds.
Channel Latency & Rate Limits: Used Zapier queues, retries, and debounced updates to GHL.
Compliance & Opt‑Outs: Enforced language, consent checks, and STOP/UNSUBSCRIBE handling.
Results
Faster response times and higher first‑contact resolution across channels.
Improved lead quality, with accurate routing and fewer manual touches.
Operational efficiency, automating routine updates and follow‑ups directly in GHL.
Goal
Deliver a reliable, branded AI assistant that engages prospects, qualifies intent, and automates next steps inside GoHighLevel—boosting conversion while reducing workload.
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Posted Jan 12, 2026
Multi‑channel AI assistant integrated with GHL and Zapier to chat, qualify leads, route to sales, and automate follow‑ups with real‑time CRM updates.