PRINCE+BROOME Summer Sirens Pop-Up Shop
George Kondoleon
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Posted Jun 6, 2025
The owner of Prince+Broome, a women's fashion boutique, needed to build awareness, and a brand kit for their temporary pop-up shop in NYC.
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Mar 9, 2025 - Jun 1, 2025
Prince+Broome Summer Sirens Pop-Up Shop
Logo Development, Social Media, Partner Bars Direct Marketing, and Store Layout
Partnered with a local bar, WarrenPeace, in a coupon exchange that drove customers to Prince+Broome all throughout the weekend
Social Media, Direct Marketing
Simple, playful marketing within key spots of the city
Sidewalk chalk art around the pop-up shop to draw attention to the store
Handing flowers to target market, capturing social media content as well as building a brand relationship
Store Design
The theme "summer sirens" was meant to tell a story about the business owners tie to the Mediterranean. We told both a literal story, and a visual story with the layout.
