Product Spotlight Campaign For A Jewelry Brand

The campaign aimed to increase sales of bracelets by positioning them as the perfect complement to our necklace collection. My role was to develop compelling copy and implement a strategic campaign schedule.

We managed an increase in bracelet sales as we had made more emphasis on the synergy of the two pieces and the added style and elegance it would bring. The results of the cross-selling and the overall performance metrics of the campaign were above our expectations.