Picterra | Machine learning for geospatial apps & services

As a full-time UX Designer, I was leading every aspect of Picterra User Experience. It included: research, analytics, interviews, prototyping, UI design, usability testings, conversion optimisation - Created a foundation for qualitative and quantitative research (hotjar, mixpanel, google analytics, a/b testing, surveys, slack user channel, interview scripts, journey map etc) - Completely rebuilt and enhanced platform UI (interaction tools, information architecture, detector training mode, project/image management, style guide, visual design etc) - Brought the website to the next level (conversion rate, UVP, content strategy, information architecture, speed, UI, visual design) - SUS ~ 77, NPS ~ 23, website conversion ~8% - 1-5 scale: ease of use - 4.3, look and feel - 4.3, detection results - 3.7, ease of training - 4.1, value for money - 3.7. - Other data on funnels and interactions successes & failures is on mixpanel, hotjar, ga etc

Case study with UX and overall product focus