Pink Bird App UI/UX Design Project

I designed Pink Bird app's UI/UX to ease gift selection struggles. Market research revealed 40% prefer local shops despite rising online delivery. Users face confusion from excessive online options and lack of local info.

Analyzing competitors, I addressed search and product gaps, creating intuitive info structures for easy navigation in search, payment, receipt, and profile flows.

I mapped key journeys like search and delivery, optimizing user emotions and actions for seamless experience. A design system ensured consistent typography, colors, and components.

Pink Bird now offers an intuitive, enjoyable gifting process with a warm pink design, fostering easy use and emotional connection.