During my time at SimpliFed, the company was in the middle of rebranding and redesigning its social media profiles and website. I collaborated closely with contracted graphic designers and illustrators to overhaul the existing graphics and utilized those illustrations to create social media graphics, one-pagers, flyers, and other marketing materials. Alongside the content creation, I was responsible for the media planning and strategy of SimpliFed content across Instagram, TikTok, LinkedIn, and Facebook.