What Is SEO Link Building?

Link building involves acquiring authority links from other websites and is part of national and local SEO services. Google recognizes links from other websites (backlinks) as important ranking metrics. A reputable website will naturally receive backlinks from other authority sites. You should consider link building for your SEO strategy because backlinks are votes of confidence for your site. Consider working with an SEO company or specialist to build quality links.

Link building is a white hat SEO strategy that can help your site rank higher on search engines like Google. You need high-quality content that other people can link to. SEO experts use link-building strategies to invite people to provide backlinks to your content. The best way to boost authority through link-building is to earn links from authority sites. Backlinks from spammy, non-related sites won't help your ranking. Seek backlinks from credible, high-quality websites.

When authority sites link to your pages, it shows Google that you are trustworthy and have quality content. Popular ways to acquire backlinks include guest blogging and social media promotions. National SEO services also use manual outreach or pursue competitors’ backlinks. Three primary types of links exist today: follow/no-follow, links from users, and natural links from blogs and websites.

SEO link building involves more than earning backlinks. You’ll need to create useful, high-quality content to which bloggers and other websites can link to. People use links to pursue value for their readers. You're more likely to get backlinks if you have quality content for your link-building strategy. People can link to your pages or specific stats, claims, and statements. Links from leading websites within the same niche are more valuable.

Successful link building involves requesting backlinks, manually adding the links, or earning them. You can request links through outreach tools, which is time-consuming and has little reward but is still worth pursuing. Manual link building involves placing the links on blog comments, guest posts, press releases, and other websites. Earning links is the best way to gain a competitive advantage through link building. Here are some strategies for successful link-building:

SEO link building starts with linkable assets, like articles, tables, PDFs, images, videos, audio, and other pieces of content. Work with experienced SEO companies and writers to create original research, content, and infographics for others in your niche. Site visitors are 30 times more likely to read infographics than articles, so consider adding more stats and recent research. Linkable resources are the gateway for getting more referral traffic.

Posting content on social media is another link-building strategy you can leverage for your website. Armed with infographics, videos, and other linkable assets, you can instantly share your posts with thousands of people on social media. SEO companies and social media specialists can help you post news and updates about your brand to engage with the audience in your comments.

Guest posts offer an opportunity to partner with other leading sites in your niche. You can create quality content and integrate backlinks into your website. Include case studies and original data, focusing on creating unique guest posts that benefit the audience. Avoid post requests solely focused on backlinks. Instead, seek to build genuine relationships. SEO firms can also help you find reputable partners.

SEO experts can leverage broken link building, unlinked brand mentions, and competitor backlink replicating for SEO link building. Other white hat techniques include reclaiming lost backlinks and adding URLs to all posts, business directories, and local citations. Your SEO strategist may suggest forum/blog comments, public releases, product reviews, and testimonials. Working with an expert can help you gain valuable backlinks that meet the following attributes:

Relevant: Backlinks should come from sources/websites with relatable content and niches. Choose links you'd pursue even if Google's ranking algorithm is out of the picture. Place the backlinks on anchor texts that provide context to the landing page.

Trustworthy: Consider backlinks from reliable sites with years in the industry, active social media, and secure SSL web server certificates. Choose unbiased websites with high organic traffic and quality information for the clients.

Placement: SEO strategists can help you find the best locations for your backlinks. The goal is to get higher visibility by placing the links where readers are more likely to see them. Think infographics, images, stats, keywords, and CTAs.

Authority Score: SEO tools can help you measure how impactful a website or domain link is. Aim to find websites with a higher authority score to provide your backlinks. Such sites offer more valuable links that will boost your ranking.

The best way to build links and improve website ranking is through professional SEO services from top-rated specialists. Working with SEO experts provides accountability, performance tracking, and proven white hat techniques. Stick to SEO companies that can guarantee results, use ethical practices, keep you informed, and meet your objectives.