CLIENT Lemonlight

ROLE Campaign System Design

SECTOR TYPE Video Production + Creative Services

FORMAT Web + PDF (or Digital)

DELIVERABLES Landing banner + ebook cover concept + supporting layout exploration

CONSTRAINTS Single CTA focus, web-to-print brand consistency, conversion hierarchy, spec project scope

A conversion-focused landing banner and supporting ebook visuals built as a cohesive campaign system. Designed around a single primary CTA, the layout emphasizes clear value proposition and fast-scan hierarchy to move readers from awareness to action.

The visual language extends across placements and assets to maintain brand consistency at every touchpoint. Portfolio use approved by Lemonlight.

Conversion-first banner with a single primary CTA and fast-scan hierarchy.

Cover concept extending the campaign visual language into the downloadable asset.

Typography-led layout system designed for multi-chapter readability, with consistent structure across sections.

Repeatable modules and callouts designed for clarity across page types