Social Media Strategy & Brand Growth

This project showcases the development of social media strategies and creative content for three distinct brands, each with its own audience, goals, and tone of voice. Through art direction, content planning, and visual storytelling, I combined design and strategy to strengthen brand presence, engagement, and community connection.

Casa Linda is a heritage textile company with over 80 years in the Ecuadorian market. As Marketing & Design Manager, I led both creative direction and social media strategy. I developed a refreshed visual identity for the brand’s anniversary campaign, creating content that highlighted its craftsmanship, tradition, and sustainable values. This campaign included digital ads that significantly increased website traffic, social engagement, and brand recognition, positioning Casa Linda as a modern yet authentic brand in the textile sector.

Bloom.ec is an Ecuadorian delivery brand focused on promoting and selling local products. Working as part of the design team, I collaborated closely with marketing to create seasonal campaigns and promotional materials aligned with the brand’s identity. I participated in the planning process, understanding how to organize content calendars, product-focused campaigns, and visual guidelines to maintain consistency. The work involved photo editing, vector graphics, and 2D animations that helped the brand achieve a vibrant and cohesive digital identity.

MúsicaOcupa is a cultural festival that brings classical and traditional Ecuadorian music to unconventional urban spaces. The goal was to design a social media campaign that reflected the festival’s artistic and inclusive spirit. Collaborating with renowned Ecuadorian illustrator Roger Icaza, I developed visual content and promotional materials that celebrated local culture and music, enhancing the event’s visibility and connection with its community.

Across these projects, I strengthened my ability to manage social media from concept to execution, developing content strategies, coordinating campaigns, and designing visual systems that communicate brand purpose. Each project reinforced the importance of aligning visual storytelling with measurable goals: engagement, awareness, and long-term community growth.