🔥 Browning Fire Protection: Brand Identity Redesign

Robyn Hue

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Brand Designer

Brand Strategist

Visual Designer

Adobe Illustrator

Figma

The Brief: Browning approached me to re-design their brand identity as their company grew.
The primary objectives were to emphasize integrity, expertise and connection to their community. The company's existing logo was created from a template, and didn't translate well to many different applications. The company wanted to retain the "three diamonds" concept and brand colors. I also prepared specific guidelines for the web design and collaborated with their web developer to produce a new website.
This revised "diamond chain" symbol conveys the strength and connection Browning were looking for, while also retaining the diamond symbol. The improved typography scales much better across deliverables.

Primary Logo & Alternate Versions

 Primary logo design including "diamond chain" symbol on white background.
Primary logo design including "diamond chain" symbol on white background.
 Responsive logo and and logotype variations
Responsive logo and and logotype variations
Brand Moodboard & Values
Brand Moodboard & Values

Colors and Typography

Brand color palette and usage guidelines
Brand color palette and usage guidelines
Brand typography & usage guidelines
Brand typography & usage guidelines

Stationery

Letterhead and business card mockup
Letterhead and business card mockup

Brand in Use

Embroidery mockup on company polo shirts
Embroidery mockup on company polo shirts
 Company van wrap decal design, including slogan, logo and number
Company van wrap decal design, including slogan, logo and number

Here's what Browning's CEO had to say about working with me:

"Robyn is fantastic to work with, a real pro! We had never hired a designer before and had no idea what to expect. From the beginning she was extremely thorough and understood our business and project goals. She had so many ideas that we were confident that the end result was the best possible outcome. Our new logo and brand design is cohesive, professional, and stands out from our competitors. It's exactly what we were looking for and I love that it includes my own photography, as a personal touch. Where she really stood out was explaining the brand and application to our staff so they knew how to apply it in every context to look professional. I would recommend her to anyone!" - Gregory Dylan, owner of Browning Fire Protection
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Posted Dec 23, 2024

Brand and website revitalization for a local fire protection engineering firm.

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Brand Designer

Brand Strategist

Visual Designer

Adobe Illustrator

Figma

Robyn Hue

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