The Brief:
Browning approached me to re-design their brand identity as their company grew.
The primary objectives were to emphasize integrity, expertise and connection to their community. The company's existing logo was created from a template, and didn't translate well to many different applications. The company wanted to retain the "three diamonds" concept and brand colors. I also prepared specific guidelines for the web design and collaborated with their web developer to produce a new website.
This revised "diamond chain" symbol conveys the strength and connection Browning were looking for, while also retaining the diamond symbol. The improved typography scales much better across deliverables.
Primary Logo & Alternate Versions

Primary logo design including "diamond chain" symbol on white background.

Responsive logo and and logotype variations

Brand Moodboard & Values
Colors and Typography

Brand color palette and usage guidelines

Brand typography & usage guidelines
Stationery

Letterhead and business card mockup
Brand in Use

Embroidery mockup on company polo shirts

Company van wrap decal design, including slogan, logo and number
Here's what Browning's CEO had to say about working with me:
"Robyn is fantastic to work with, a real pro! We had never hired a designer before and had no idea what to expect. From the beginning she was extremely thorough and understood our business and project goals. She had so many ideas that we were confident that the end result was the best possible outcome. Our new logo and brand design is cohesive, professional, and stands out from our competitors. It's exactly what we were looking for and I love that it includes my own photography, as a personal touch. Where she really stood out was explaining the brand and application to our staff so they knew how to apply it in every context to look professional. I would recommend her to anyone!"
- Gregory Dylan, owner of Browning Fire Protection
0 likes ยท 13 views ยท Dec 23, 2024
Brand and website revitalization for a local fire protection engineering firm.