Keyword and SEO Research for Lubricant Brands in India

KEYWORD AND SEO RESEARCH

Several competitor lubricant brands operating in India are Castrol, Gulf Oil, Shell, BPCL, and lots more. Castrol is a manufacturer of automotive and industrial lubricants. They own around twenty percent market share. Gulf Oil Lubricant: They are fuel retail stations and lubricants for cars, motorcycles, marine, agricultural, and industrial industries. Shell India, Valvoline, Panama, Savita Oil – They are active in automotive and industrial lubricants. From my research, these brands often use high-intent, rich, transactional, and commercial keywords. Short-tail keywords like best, share price, gears, buy, and price are commonly used. Phrase metrics and question metrics like “best engine oil India” with educational content, such as the benefits of gear oil. How-to guides like What is the best engine oil for a bike or car are used by competitors to get traffic. KEYWORD STRATEGY

High volume, Low competition.  Engine oil near me  Gear oil change  Cheap engine oil in Tripura  Engine oil price  Engine oil for bikes

High volume informational long-tail keyword  Best gear oil for bikes in India  Best gear oil for cars in India  Synthetic gear oil  Best industrial gear oil  Transmission fluid replacements

Long-Tail rich keywords  Which is the best gearbox oil?

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 What is a good gear oil?  What gear oil is best for the gearbox in India  What is the best lubricant for gear  Difference between mineral and synthetic engine oil  When to buy heavy-duty oil in Tripura  What is the best automotive oil  What is automotive gas oil  What are the three main types of automotive oil

Location-Based keywords  Bangalore Automotive Oils  Noble Auto-SPARE and Engine Oil  Gear oil dealers in Tripura  Industrial dealers, Tripura dealers The keywords listed above combine transactional, local, informational, location, and purchasing intent, critically used by competitors in India. KEYWORD CLASSIFICATION KEYWORD GROUPS KEYWORD EXAMPLE SUGGESTED INTENT Primary Engine oil Tripura Transactional Primary Bangalore automotive oil Transactional Secondary Synthetic engine oil India, Bike and car engine oil, EP90 gear oil

Informational/ Transactional

Supporting keywords Which oil is used in engine oil? What is the function of engine oil? How to choose engine oil, when to change it

Informational

Supporting keyword Motor oil, Fully synthetic engine oil, India oil, Lubricant oil, Dry lubricant

Transactional

4 CONTENT STRATEGY AND STRUCTURE CONTENT PILLAR CONTENT IDEAS Engine oil guides Teach people about different types of engine oil, when to change the oil, engine oil for cars and bikes, the function of engine oil, and which engine oil type is the best.

Lubricants FAQs Educate users on the types of lubricants, benefits of lubricants, dry lubricants, grease, and what is known as lubricants. Car maintenance tips What maintenance is required for a car? What is the maintenance checklist? What is the meaning of car maintenance? What maintenance should be done at 100,000 km? Top maintenance tips for cars

Gear box Which is the best gearbox oil, what is a good gear oil, what gear oil is the best for gearbox in India, what is the best lubricant for gears?

RECOMMENDED CONTENT FORMAT  Blog post - Focus on educational topics with rich SEO  How-to-guides – Focus on a step-by-step, concise solution with a visual image.  FAQs – Interesting rich snippets  Case studies – Include testimonials and the day-to-day running of the business to gain clients' trust.  Product highlight – Focus on transactional post  Articles – Focus on articles that educate, inform, and engage your audience.

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CUSTOMER PAIN POINT Pain point Content ideas Excessive oil consumption Engine wear and tear Choosing the right oil The best oil for cars and bikes, synthetic

oils

Declined engine performance Benefits, Signs you need a change 30 DAYS BLOG AND ARTICLE CONTENT CALENDAR DATE TITLE OUTLINE TARGETED KEYWORDS

AUDIENCE

DAY 1 Top five engine oils for cars in India 2025

Choosing the right oil for your vehicle

Synthetic Oil, price, Grease, Lubricant, best engine oil in India 2025

Car owners

DAY 2 - - - - DAY 3 - - - - DAY 4 Choose the right oil for your vehicles

Vehicle type, Gear type

Gear oil, EP90 Gear oil

Truck, van or bus owners-

DAY 5 - - - - DAY 6 - - - - DAY 7 - - - - DAY 8 Franean oil what makes it unique

Franean products, benefits and applications

Gear oil Commercial

DAY 9 - - - - DAY 10 - - - - DAY 11 Synthetic versus mineral

Pros, cons and cost

Synthetic vs mineral oil,

General public

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oil comparison engine oil DAY 12 - - - - DAY 13 - - - - DAY 14 Car

maintenance tips in India

Fluid check, Oil types, Overheating tips

Car maintenance India summer, Engine care tips

Car owners

DAY 15 - - - - DAY 16 - - - - DAY 17 - - - - DAY 18 How often should you change engine oil?

General and model specific guides

Engine oil change frequency india

All drivers

DAY 19 - - - - DAY 20 - - - - DAY 21 - - - - DAY 22 Where to buy quality automotive oil in Tripura

Local SEO landing blog for India or Tripura

Engine oil supplies Tripura, Oil near me

India and Tripura residents DAY 23 - - - - DAY 24 - - - - DAY 25 - - - - DAY 26 Understanding engine oil Grades: 5w-30 versus 15w-40

Educational, beginner- friendly guide

Engine oil grades meaning, 5w30 versus 15w40

Beginners and car owners

DAY 27 - - - - DAY 28 Frequently asked questions about automotive oils

10 quick FAQs with rich snippet

Gear oil versus engine oil, oil color meaning

SEO-focused

DAY 30 How franean supports

Sustainability , performance, Clean engine oil, eco-friendly Eco- conscious buyers

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clean engine technology