EnFin - Marketing Partner
Liam M
Brand Strategist
Web Designer
Webflow Developer
Webflow
Q CELLS USA Corp.
Torch Digital Labs partnered with EnFin, a newly established residential solar lender to create their brand identity, website, and marketing content and design their internal project management software
The Task
EnFin is essentially a startup within a larger solar manufacturer, Qcells which meant they needed to establish a brand identity from scratch.
With only a name and a logo, EnFin and Torch partnered to establish a brand that would attract partner installers and homeowners alike. Following Torch's branding process, customer personas were created, the competition was analyzed, and a clear set of messaging emerged.
From the Ground Up
Torch's Full-Service Agency
EnFin needed a modern look and feel to stand out from existing brands in the market and that meant leveraging Torch's designers, illustrators, animators, and developers to create a cohesive experience that extended from their website to their training and onboarding materials as well as their customer portal.
Website Design and Development
Website design and development began once the brand guidelines were established. A site map was built and after a few design iterations development began. The website and blog were both built using Webflow to make managing the site easy while also achieving the look and feel set out in the designs.
UI/UX for Customer Portal
In addition to the website and brand, Torch brought in their UI/UX team to help produce final user interfaces for EnFin's partner and home owner dashboards. Working with one agency led to a unified look and feel across both the website and the application
"Torch was instrumental in establishing our online presence with a great corporate Website. Their team collaborated with us from beginning be it technology/platform selection or detailed ideation/brainstorming sessions. They engaged business and technology teams in articulating our value proposition to the partners/customers and ensured that those are showcased in a visual and simple way on our Website. Their work was up to the mark and always on time and on budget. We used Webflow for our Website. Torch had right skilled resources to bring the best designs in action through Webflow. We are so proud of what we have built together. Torch has also worked with us on many marketing initiatives like explainer videos, partner training short videos, social media management etc. Great dependable partner to work with. Thank you Torch."
-Sunil Nair
Chief Digital and Technology Officer, EnFin
Content and More
A long-term partnership
EnFin has continued to work with Torch beyond the initial branding and website projects including collaborating on this animated explainer video, having torch help produce their onboarding and training videos and presentation materials. The continued work means for efficient projects and consistant branding across all of their internal and external materials.
