Social Media Copy
Innocensia Kambewe
Project Title: Instagram Caption Copy for WeAreUnsensible
Job Description:
Developed engaging Instagram content focusing on mental health awareness in Africa.
Teased an upcoming blog post, encouraging audience anticipation.
Process and Tools:
Brainstormed and developed caption idea based on the blog's main themes.
Tagged the blog writer for added engagement.
Skills and Techniques:
Applied strong copywriting skills to create a compelling, thought-provoking caption.
Implemented knowledge of social media algorithms for optimal reach.
Utilized cultural sensitivity to approach the topic respectfully.
Timeline Management and Revisions:
Completed the project within a day, from concept to publication.
No revisions.
Results:
Post garnered positive engagement, sparking conversation on a significant topic.
Successfully increased anticipation and traffic for the upcoming blog post.
Strengthened the agency's reputation for emotionally intelligent content.
Stats: 78 likes + 3 comments
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Posted Jun 19, 2023
Created social media captions that targeted pain points of the client's audience and results in an increase in engagement.
