Revamped a Global Trade Finance Platform

This project involved a complete redesign of a digital product’s user interface (UI) and key brand elements to enhance user experience and align the visual identity with the company’s strategic vision. The goal was to modernize the interface, improve usability, and create a cohesive brand presence that would resonate with the target audience. The redesign also played a pivotal role in successfully pitching the product to potential investors, contributing to a successful fundraising round.

As the product design lead, I was responsible for overseeing the entire redesign process, from initial concept development to final delivery. I collaborated closely with cross-functional teams, including marketing, engineering, and leadership, to ensure the design aligned with both user needs and business goals. My primary focus was on creating a streamlined and user-friendly interface while maintaining the integrity of the brand’s identity.