Concertex Spring 2025 Collection Launch Strategy
Kristen Kelly
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Posted Apr 30, 2025
Prepared and promoted Concertex's Spring 2025 collection launch.
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Concertex
Preparing for a new collection release is a strategic move that requires extensive planning and flexibility as the launch date approaches. The Concertex Spring 2025 collection will debut this March, with the social media reveal happening months in advance! Here’s how we plan for the release.
Recap! First, we review a year’s worth of content to determine if there is anything we want to remind the audience of before the new collection launches. Recycling content is key, enabling us to revisit successful content while identifying audience reactions. We also highlight our yearly achievements, such as awards won and inspirations for the collection, offering a subtle hint that something new is coming!
Sneak Peek: This is crucial! We aim to excite our audience—a very niche group—while reminding them to tune in for the upcoming launch. We offer glimpses to keep them engaged with the brand in the weeks leading up to the release.
Lead-up: Behind-the-scenes content, photoshoots, sketch designs, and more are essential for building the narrative around our new collection. We showcase what inspired Concertex to create this particular collection, how it addresses specific needs, and why it’s worth the excitement. Our marketing team collaborates to gather engaging content and organize it into various formats, such as graphics, videos, and still shots.
Stay tuned for the Spring 2025 collection!