Tesco Clubcard: making loyalty work better
Sebastian Stransky
Redesigning Tesco’s Clubcard app to improve engagement and modernize the experience
Tesco’s Clubcard faced engagement and adoption challenges. Many users found the digital experience frustrating compared to the plastic card. Through research and testing, we identified key usability issues and redesigned the experience to improve adoption.
Read Full Case Study: https://sebastianst.design/clubcard
App redesign
Workshops and Customer Journey Mapping
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Posted Feb 12, 2025
Redesigned Tesco’s Clubcard app after identifying key onboarding issues- boosting engagement and improving user adoption through research and testing.
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