Tesco Clubcard: making loyalty work better
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UX Designer
Product Designer
Researcher
FigJam
Figma
Miro
Redesigning Tesco’s Clubcard app to improve engagement and modernize the experience
Tesco’s Clubcard faced engagement and adoption challenges. Many users found the digital experience frustrating compared to the plastic card. Through research and testing, we identified key usability issues and redesigned the experience to improve adoption.
Read Full Case Study: https://sebastianst.design/clubcard
App redesign
Workshops and Customer Journey Mapping
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Posted Feb 12, 2025
Redesigning Tesco’s Clubcard app to improve engagement and modernize the experience
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UX Designer
Product Designer
Researcher
FigJam
Figma
Miro
Dr Elliot
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