Playper Ecommerce

We led the design and development of the new Playper.com, crafting a digital experience that’s playful, clear, and conversion-ready. Design Philosophy: We aimed to capture the joy of discovery that Playper toys deliver in real life. The site blends vibrant illustrations, rounded shapes, and friendly typography to create an experience that feels warm, approachable, and fun, without overwhelming. – Soft, storybook-inspired visuals balanced with e-commerce clarity – A visual hierarchy that keeps parents focused on product benefits, ease-of-use, and sustainability – Micro-interactions and movement to reflect the brand’s playfulness without compromising performance Development Focus: The site was built on Shopify with custom sections and flexible content blocks to support new product drops, AR features, and educational storytelling. – Mobile-First Design: Optimized for parents on the go, with thumb-friendly navigation and fast load times – Optimized PDPs: Clear benefits, FAQs, and age-level guidance to support conversion and reduce hesitation – Trust Signals: Reinforced with sustainability credentials, press features, and real parent testimonials – Content Flexibility: Product storytelling, AR education, and playset details all brought together without clutter The Result: A digital home that matches the imagination and intention behind every Playper product, inviting parents to shop, learn, and play with confidence.