Brand Refresh for CHARIS
Samantha Edve
Brand Designer
Brand Strategist
Adobe InDesign
Microsoft PowerPoint
The Client:
CHARIS is a Catholic Charity focusing on humanitarian aid and disaster relief.
The Project:
Rebranding
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CHARIS wanted an updated brand identity that aligns more closely to their purpose and goals. Besides raising their brand profile and being more relatable to their audience, differentiation from other Catholic charities in Singapore was a key objective.
Deliverables
Brand Guidelines
Brand Strategy
Brand Positioning
Brand Identity
Logo Usage Guideline
Business Card Design
Presentation Design
Alignment of Website Revamp to Guidelines (Advisory)
Details:
Using the new purpose statement as a base, the target audience was redefined, and rebranding objectives were set to kick off the process.To facilitate clear and concise messaging, brand keywords were put in place. These were expanded into a cohesive visual language, guiding the use of colours, typefaces, images, tone of voice, and more.
Brand guidelines, encompassing brand values, logo guidelines, typography, colour palette, imagery, tone of voice, etc
Business card design
CHARIS websites that were aligned to the brand identity
