Lýsi USA | Brand Launch Video

Directed and edited the hero brand video for Lýsi's US market launch.

Lýsi is a family-owned Icelandic fish oil company with over 85 years of heritage. When they moved into the American market, a US-based production company brought me on to direct and edit the flagship video for the campaign.

The final piece lives on the lysiusa.com homepage header and the Lýsi Amazon storefront, introducing the brand to US consumers for the first time. The video needed to feel premium and health-forward while staying true to Lýsi's Icelandic roots.

Shot on the Canon C400, edited and finished in Premiere Pro and After Effects.