Meet Chicago Northwest | Convention Promo Video

The goal: a single hero piece that would drive tourism across all four seasons. I conceptualized the creative direction, produced the shoot, directed on location, and handled the full edit.

The scope was big for a single deliverable: 16 locations, 8 shoot days spread across 18 months to capture every season and a wide variety of settings. The result is a polished, cinematic piece that moves fast and sells a region, not just a single destination.

This is the kind of project I love: high production value, tight storytelling, and a clear business objective behind every frame.