SEO Migration and Website Rebuild for DOT IT
Tahir Mansuri
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Posted Jan 29, 2026
A zero-loss SEO migration from Wix to VPS-hosted WordPress, focused on crawl stability, indexing reliability, and performance for a service-based business.
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Timeline
Jan 1, 2026 - Jan 20, 2026
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Project Overview
DOT IT had an established website on Wix with strong domain authority and consistent impressions, but SEO growth was hitting a ceiling. Indexing was inconsistent, technical control was limited, and performance issues made scaling difficult.
The goal was to rebuild and migrate the website to a VPS-hosted WordPress setup without losing authority, while improving indexing reliability, performance, and long-term SEO scalability.
The Problem
The client was facing multiple challenges on Wix:
Inconsistent indexing and delayed crawl updates
Limited technical SEO control
Performance bottlenecks affecting crawl behavior
Rising platform costs with scaling restrictions
Difficulty managing complex service-based SEO structure
Existing authority not translating into rankings and clicks
Despite having good impressions and backlinks, the site could not fully benefit due to platform limitations.
The Solution
We planned and executed a zero-loss SEO migration from Wix to a VPS-hosted WordPress website, focusing on stability, crawl clarity, and future scalability.
Instead of rushing the move, the site was rebuilt in the background, matching and improving the existing structure before switching the live domain.
What We Did
1. Full Website Rebuild
Recreated the entire site structure from Wix on WordPress
Improved layout, visuals, and code quality
Built service-focused pages with clean URL structures
Optimized content hierarchy for SEO and user intent
2. VPS Hosting & Server Setup
Deployed the site on a dedicated VPS environment
Ensured stable server response and crawl reliability
Configured DNS properly for both www and non-www handling
Enabled SSL and security best practices
3. SEO-Safe Migration Strategy
Maintained existing URL intent and structure
Avoided unnecessary slug changes
Prepared redirects for old Wix URLs and junk paths
Controlled indexing with noindex during build phase
4. Indexing & Search Console Setup
Connected Google Search Console using domain property
Submitted clean sitemap with final canonical URLs
Ensured canonical consistency across the site
Allowed Google to naturally consolidate versions
5. Technical SEO Enhancements
Implemented proper canonical tags
Fixed duplicate and legacy Wix URLs
Improved internal linking between services and blogs
Added structured data (Website schema)
Results (Early Signals)
Even during the initial post-migration phase, the site showed:
Faster crawl and discovery of new pages
Consistent indexing behavior
Rising impressions across service and blog pages
Clean separation of old Wix URLs and new WordPress structure
Strong foundation for long-term ranking growth
The migration removed the technical ceiling that was holding SEO performance back.
Tools & Technologies Used
WordPress (Custom Build)
VPS Hosting (Ubuntu environment)
Google Search Console
Rank Math SEO
Custom DNS & server configuration
Final Outcome
DOT IT now operates on a scalable, SEO-friendly, and performance-driven platform.
The website is fully under technical control, indexing is consistent, and the SEO strategy can scale without platform limitations.
This project focused on protecting existing authority while unlocking future growth, rather than chasing short-term rankings.