Objective: homepage redesign concept with a distinctive and memorable brand identity.
Outcomes:
Brand development: Developed a brand identity that is both memorable and distinct in a competitive market.
User experience optimization: Ensured the appraisal calculator is easily accessible and user-friendly on the homepage.
AI imagery integration: Selected and integrated AI-generated images that align with the brand's aesthetic, enhancing visual appeal while ensuring optimal website performance.
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Posted Jan 29, 2025
The car appraisal website's homepage features a distinctive brand identity, a prominently displayed appraisal calculator, and AI-generated imagery.