Subject: Thanks For Subscribing To Priceless Digital Studio

Hi! I'm Pearl and I want to welcome you to my community! First off I want to thank you for subscribing to my newsletter. Next, I want to share with you who I am and what I value most:

I’m a social media manager and strategist 

I live in Southeast Michigan with my husband.

I have an adorable cat named Neko (photo enclosed). 

I value community & collaboration over competition.

I value people more than profits.

I value serving more than selling.

I value timelessness more than trends.

In these weekly newsletters not only will you learn about who I am, but I will also be giving away “golden nuggets” about social media and how to boost your online presence.

Make sure to add “me” to your email contacts because trust me when I say, you won’t want to miss any of my emails going forward. 

See you next week!

Pearl

Subject: It’s time to rethink Black Friday

Hey Friends! 

For this week’s “Pearl of Wisdom” I want to talk about how to prepare your social media for the holidays. Everyone knows the importance of “Black Friday (AKA the biggest shopping day of the year.) This is the prime time for buyers to look for those amazing deals. 

Here are a few tips to help you hit the ground running this holiday season in your product-based business:

Start hinting at your black friday deals now with a call to action, instead of waiting just a few days before (at that point it will be too late to entice your audience because they will most likely have other items in mind to buy). 

Show your audience how your product is the perfect gift for their loved ones. The holidays are about giving, so shifting your content away from your customers and directing it at your customers' loved ones will make a bigger impact. 

Use short-form video to show your audience a sneak peek of your business getting prepared for the Black Friday sale. This will make the audience feel invested in your business and want to stick around to learn more. 

Loving the gems that were dropped this week, but don’t have time to juggle social media and every other aspect of your business? Then book a discovery call with me HERE where I will take your social media from drag to fab.

See you next week!

Pearl

Subject: You don’t want FOMO do you? 

Hey Friends! 

For this week’s “Pearl of Wisdom” I want to talk about social media trends. Next month, it will be 2023, and it's important to know what trends will be relevant going into the New Year. 

Everyone knows by now the importance of short-form video. With “new kid on the block” Tiktok coming onto the scene in 2016 and exploding in popularity by 2018, the other social platforms (Instagram, Facebook, Pinterest, and Snapchat) had to come up with their versions of short-form videos to compete. With Instagram/Facebook, it’s Reels, Snapchat has Spotlight, and Pinterest has Idea Pins. 

Going into 2023, it's crucial to keep the momentum going with short-form videos, but audiences are looking for something more authentic this time around. Gone are the days when “prim and polished” were king. Now, it's all about being real and in the moment. Customers want to see real people using the brand's products/services. 

Do you love the gems being dropped here, but don’t have time to navigate the social media waters alone? Then book a discovery call with me HERE where I will take your social media from basic to badass.

See you next week!

Pearl