The launch of Qino, a brand-new video service in Qazaqstan

Qino is a brand-new video service in Qazakhstan, launched in March 2025.

Working closely with our client, my team and I, we developed everything from scratch: the communication strategy, naming, visual identity, and a full omni-channel campaign including TV, OLV, OOH, and a whole range of other materials.

Qino’s positioning is simple yet powerful: a true club for cinephiles, where everyone can find content to suit their taste. For the campaign, we built on a relatable insight — when we watch movies, we dive deep into their world. Characters, stories, and moods become part of our reality.

That’s exactly what we brought to life: in the TVC and all creative materials, each family member lives in their own world, surrounded by their favorite characters.