Game Store Website Concept: Event Nights First by Tom NichollsGame Store Website Concept: Event Nights First by Tom Nicholls

Game Store Website Concept: Event Nights First

Tom Nicholls

Tom Nicholls

THE PROBLEM
A local game store has more to offer than a stock list: a table, a community, and a Friday night. The website needs to give those reasons to visit as much attention as the boxes on the shelves.
THE APPROACH
I made this week's events a main call to action. The listings give players the day, time, entry fee, and how to sign up. Product categories and staff picks help newcomers find their interests, while a sample league standings section shows how the store could keep regulars involved between events.
WHAT'S ON THE PAGE
Listings for a Modern tournament, a board-game demo, and a miniature-painting workshop
A league section with sample standings
Store hours, address, and instructions to sign up at the counter or by phone
A voice that speaks to players, written by someone who plays
This is a concept for a fictional store, made by Turn Order Digital for its portfolio. It isn't client work.
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Posted Sep 22, 2026

A concept site for a local game store, treating tournaments and game nights as the main reason people come back.