Brand Identity Design / Strategic & Creative Direction
Category: Health / Personal Brand
A personal branding project for the psychologist and therapist Alonso Cuenca and his team of professionals 🌼
'Therapy that transforms'.
The therapeutic service offered by Alonso Cuenca and his team delves into the depths of the being to find the engine that truly drives change.
Alonso contacted me to build a global strategic direction around the concept of change. For its patients, the evidential 'then & after' is an identifying mark of the therapy that must be reflected not only visually but also in the conceptual and communicative strategy.
We came up with 'Therapy that transforms' as a result. This is the communicative & strategic spectrum from which we landed the concept of shaping your emotions.
Shape your emotions.
We developed this creative concept to create the brand's visual identity and graphics, conveying the feeling of change and transformation in all elements of the brand.
Brand keywords
transformation * freedom * sensitivity * extraordinary beauty * deep meaning * connection
