Branding & Illustration System for Education
Laiana Isabel
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Posted Jul 24, 2023
Conceptualize, iterate, and design a visual system that conveys the brand message while also applying to print, digital, and even motion graphics.
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PROJECT SCOPE
How can we take the historical narrative of Puerto Rico back and create tools of empowerment for Puerto Rican youth?
DESIGN CONCEPT
As a Puerto Rican who grew up between the island and the diaspora, I always noticed how Puerto Rican history felt dull, badly written, and missing a lot of things. For a place that has been oppressed under colonialism for so long, knowledge is a powerful tool of empowerment to break cycles. Still, studying and taking in information can be daunting, but graphic design has the power to make it more accessible. Our Stories plans to do just that: use graphic design as a tool of empowerment for the youth of Puerto Rico by making our historical stories accessible and engaging.
