RICU'S SECRET — Milshack Strawberry Product Film

Client: RICU'S SECRET, an Indonesian healthy-lifestyle brand.

Brief: One film from a seven-video package across the range. Each product got its own concept rather than a shared template. This one is a product-led film for Milshack Strawberry, a Korean-style, high-protein meal replacement in a spout pouch.

The pouch was modelled in 3D from the real dielines and packshots so the pack stays accurate in every shot.

Scenes, the milk-white splash and the talent were generated with AI and art-directed from a moodboard.

Edit, grade and finishing in DaVinci Resolve.

Deliverables: 15s master in 9:16, 1:1 and 16:9, up to 4K.