So in our meetings I reminded him of the importance of being laser focused.
I also mentioned the importance of prioritizing benefits and not features.
He wanted to offer all kinds of services and packages (because he could do a lot of stuff).
But we all (hopefully) know telling people everything you can do isn't as effective as talking to 𝗼𝗻𝗲 𝗴𝗿𝗼𝘂𝗽 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 and saying you can give them the thing they want 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁.
Fred Smith wanted to start his own consultancy, and after two meetings he got clear on his messaging and offer and was able to sign clients in less than a month