So in our meetings I reminded him of the importance of being laser focused.
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I also mentioned the importance of prioritizing benefits and not features.
He wanted to offer all kinds of services and packages (because he could do a lot of stuff).
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But we all (hopefully) know telling people everything you can do isn't as effective as talking to ๐ผ๐ป๐ฒ ๐ด๐ฟ๐ผ๐๐ฝ ๐ผ๐ณ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ and saying you can give them the thing they want ๐๐ต๐ฒ ๐บ๐ผ๐๐.
Fred Smith wanted to start his own consultancy, and after two meetings he got clear on his messaging and offer and was able to sign clients in less than a month