For the Tharwa Consulting logo project, I sought to embody the essence of the company's values and heritage through a unique blend of traditional Arabic calligraphy and contemporary design principles. The logo is crafted in the Kufic style, one of the oldest forms of Arabic script, known for its geometric and angular shapes. This choice reflects a deep respect for cultural roots and a nod to history, while the modern interpretation of the script aligns with the company's forward-thinking and innovative approach to consulting.

The centerpiece of the design is the word 'Tharwa' (ثروة), meaning 'wealth' or 'fortune' in Arabic, rendered in a sleek and stylized Kufic script. The color palette, centered around a serene teal-green (#40826D), evokes a sense of growth, balance, and prosperity. Complementary and analogous colors were carefully selected to enhance the visual appeal, ensuring the logo remains versatile across various mediums and applications.

This logo is not just a brandmark; it's a statement that intertwines the elegance of Arabic art with the dynamism of modern business, symbolizing Tharwa Consulting's commitment to bringing rich, culturally informed insights into the contemporary corporate world. The project showcases a harmonious marriage of form and function, standing as a testament to the power of design in bridging cultural and temporal divides.