The Jordan Insurance Agency is an independent, multi-line insurance firm based in Charlotte, NC, licensed in 21 states. They needed a content-rich Webflow site that could explain their full range of insurance products (health, Medicare, life, home, auto), build trust with families and businesses, and drive consultation bookings.
What I Built
A structured Webflow site using Webflow CMS and Finsweet Attributes for dynamic content. The site features tabbed service sections for each insurance type, an animated stats counter, a carrier logo marquee (Allstate, Travelers, Safeco, Oscar, Ameritas), a 4-step process section, and an embedded Cal.com booking modal for scheduling consultations.
Key Features
Tabbed service navigation for 5 insurance product lines
Finsweet Attributes for modal and dynamic content handling
Embedded Cal.com scheduling integration
Carrier partner logo marquee
Spotify podcast embed for their AI Coverage Coach show
Responsive design with clean navigation architecture
The Outcome
After launch, the site saw a noticeable increase in organic traffic and started generating more qualified leads through the embedded Cal.com booking system. The structured CMS setup means the Jordan Insurance team can now update service pages, add new insurance products, and manage content independently without developer support. The 3-month build delivered a scalable platform that positions the agency as a trusted, modern insurance partner across all 21 states they serve.
We built a structured, content-rich experience using Webflow CMS and Finsweet Attributes, with a clean navigation architecture, tabbed service sections.