The goal of the Cashlet website’s website redesign was to capture visitor attention immediately and increase user sign-ups by making the value proposition clear and engaging.

Designed a visually compelling hero section with a strong emphasis on human imagery to create an emotional connection with users.

Integrated an interactive interest calculator, allowing users to see potential earnings with Cashlet, making the benefits tangible.

Conducted testing using Hotjar to refine the design based on real user interactions and feedback.

https://www.cashlet.co.ke/

The combination of human imagery and an interactive interest calculator led to a 200% increase in sign-ups for Cashlet.

50K+ downloads on the play and app store