200% Increase in Signups After Cashlet’s Website Redesign
Objective
The goal of the Cashlet website’s website redesign was to capture visitor attention immediately and increase user sign-ups by making the value proposition clear and engaging.
Responsibilities
Web Design & Usability Testing
Designed a visually compelling hero section with a strong emphasis on human imagery to create an emotional connection with users.
Integrated an interactive interest calculator, allowing users to see potential earnings with Cashlet, making the benefits tangible.
Conducted testing using Hotjar to refine the design based on real user interactions and feedback.
Live Site
Achievements
The combination of human imagery and an interactive interest calculator led to a 200% increase in sign-ups for Cashlet.
50K+ downloads on the play and app store
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Posted Mar 31, 2025
1. 200% increase in signups, demonstrating the effectiveness of visual storytelling and interactive elements. 2. Over 50,000 downloads on the playstore
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