Global Local Financial Platform

Natalie Pesic

Brand Designer
Graphic Designer
Creative Director
Adobe Illustrator
Adobe Photoshop
Keynote
Global Local is transforming the global payments landscape with its innovative multi-currency accounts and seamless transfer solutions. I designed the branding and logo for the platform, focusing on a youthful, versatile, and modern aesthetic to appeal to young users in Belgium.
The logo features an arrow designed as a navigator’s compass, symbolizing direction and location. This element reflects the platform's role in guiding users through their global transactions with precision and ease. The client desired a striking and contrasting visual identity, and the compass arrow encapsulates their commitment to providing clear, reliable, and navigable payment solutions.
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