Monopoly - McDonald´s

Who hasn't ever wished they could pay with Monopoly money in real life? Well, wish granted. For 24 hours, you could pay with the game's bills at any McDonald's restaurant in Spain. We complemented the special action in restaurants with digital content, and thanks to the organically generated user-generated content (UGC), we achieved unprecedented reach in the history of a Monopoly Summer promo.

McDonald´s

2023

Agency:TBWA

AD: Javier Somoano

CW: Juan Carlos Martínez

CD: Pepelu Sánchez y Charlie Lastra