Massira Project- PsTalents

Thousands of syrian refugees flee their country looking for a place to call home... but are these new countries ready to for them? And so the Massira Project was born. A Playstation Talents initiative that aims to help refugees integrade in their new countries, as well as to prepare schools to receive them. Through the video game, students can travel from Syria to Europe in the refugees shoes. This way they learn all about what their future classmate has gone through before meeting them.

We turned the real journey of Númi, a syrian refugee girl into a videogame, available in the PlayStation Store.

We selected various Spanish schools that would soon welcome refugee children from Syria, and invited them to experience Numi's journey and story through gameplay.

This way, they could learn about the reality of refugees and facilitate their integration into the classroom.

PsTalents

2019

Agency:TBWA

AD: Pepelu Sánchez

CW: Charlie Lastra

CD: Luis Munné, Raúl Barbolla, Guillermo Ginés

CCO: Juan Sánchez