Let´s believe in advertising - Eficacia 2020
Jose Luis Sánchez-Horneros
Let´s believe in advertising - Eficacia 2020
During the years of the pandemic, advertising investment plummeted dramatically. Many agencies lost a significant portion of their clients, and it seemed like campaigns lacked relevance, making us entirely dispensable. However, we were asked by the Efficacy Awards to create a campaign that convinced marketing directors that advertising in times of crisis is even more necessary and is an economic driver.
Effie Awards
2020
Agency:TBWA
AD: Pepelu Sánchez
CW: Charlie Lastra
CD: Mikel Echeverría
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Posted Sep 30, 2026
Effie Awards campaign arguing the value of advertising during the pandemic with video and print content to defend the industry’s relevance.
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