Not In My Backyard

Not in my backyard is an initiative created to encourage keeping our cities clean and rubbish free. Upon her return from an eye opening trip to South East Asia - Mary van Tongeren wanted to do something about rubbish in her own backyard. Starting with a few bags around the Port Hills in Christchurch, Mary was determined to make some change - hoping that removing rubbish from the line of vision may inspire others to keep it that way. The ask: I suggested she make this a monthly event and created this simple brand to raise awareness, with the aim of encouraging behaviour change. Using an earthy textured colour palette but with a bright friendly typeface, the brand aims to keep the mood positive and encouraging. This brand has since been picked up by Upper Hutt City Council and used as the branding for a city wide initiative to bring together volunteers for monthly trash pick ups.