Secandi Branding

Secandi is a company that sees things differently. They want people to see that they understand the impact products have on our lives, and the importance of ensuring those products have the least environmental impact possible. The company is primarily based on design for digital fabrication, eventually hoping to develop their own line of products and producing them in house using CNC machining primarily. Secandi wanted a clean, dynamic logo that represented what they do and what they are about. The CNC machine leaves a unique pattern of cut marks after each varying job. The result is quite interesting and I experimented with these cut lines, eventually informing the final logo mark. The style of products Secandi plans of bringing out are very Swiss inspired - simple clean lines. I wanted to make sure the brand reflected that simplicity. To give it some modern edge I used a very bold colour pallete.