Bekah Foster is a master esthetician based in Los Angeles, California, and the founder of Rising Willow, a holistic skincare studio rooted in earth-sourced ingredients and ancient beauty practices. After eight years in the industry studying herbalism, sustainability, organic skincare, and microbiome health, Bekah was ready for a website that reflected the modern, minimal, and calming experience of her studio.

The goal of this project was to redesign her previous site while preserving her existing logo and incorporating her signature terracotta color. I developed a monochrome terracotta palette and integrated arch-shaped imagery that aligned with her brand identity. I also implemented marquee text sections featuring her core slogans to add movement, visual interest, and improved SEO performance.

The final website is clean, easy to navigate, and visually cohesive with her earthy, holistic brand—resulting in a more professional online presence that better showcases her services.