Whim Digital is a brand aiming for a clean, inviting, and friendly web presence. The objective for this project was to design a website that feels clean and professional, with pops of color to add warmth and personality; plus a set of bright, engaging Instagram templates to attract and retain their ideal audience.

Their previous online presence lacked a cohesive visual identity and failed to reflect the friendly, vibrant energy of the brand. The site felt plain or generic, and the social media assets weren’t aligned with the brand’s tone or attractive enough to draw in their target audience.

The final website feels clean, approachable, and visually cohesive. A polished base enhanced with friendly color touches and smooth animations to reflect Whim Digital’s brand personality. The Instagram templates add a consistent and inviting presence on social media, helping attract the ideal audience through bright, engaging visuals. Overall, the project elevated Whim Digital’s online presence, making it more professional, brand‑aligned, and visually appealing across both the website and social platforms.