A sleek and energetic website concept crafted for Giant's line of innovative electric bikes, designed to showcase cutting-edge features and elevate the riding experience through design.

The goal was to create a site that feels as dynamic and powerful as the bikes themselves — blending bold visuals with seamless interaction to highlight innovation, performance, and freedom.

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The site was designed in Figma, starting from low-fidelity wireframes to a fully animated prototype. Care was taken to ensure UX clarity while keeping the UI exciting and bold — just like the ride.

High-impact hero section featuring the bike in motion

Interactive feature breakdowns to showcase motor power, battery range, and smart systems

Scroll-triggered animations to emphasize the feeling of speed and smoothness

A bold, sporty color palette combined with crisp, futuristic typography

Sectioned storytelling that aligns with different rider personas: urban commuter, adventure seeker, eco- conscious user

Integrated video and motion design to enhance the sense of movement and energy