Indriya by Aditya Birla Group

I played a key role in launching the latest Aditya Birla Group venture on social platforms, driving a digital campaign that successfully introduced the brand to the jewelry industry. We crafted and executed multiple campaigns, both digital and on-ground, to build anticipation and trust. By leveraging the brand ambassador and influencer collaborations, we boosted brand awareness and follower growth. I contributed by writing copy for social media, scripting for brand advocates, and developing social content buckets that showcased the brand’s core values and exquisite jewelry pieces.